{"id":162,"date":"2021-06-06T13:15:21","date_gmt":"2021-06-06T10:15:21","guid":{"rendered":"http:\/\/bernakaya.com.tr\/blog\/?p=162"},"modified":"2021-06-06T19:58:59","modified_gmt":"2021-06-06T16:58:59","slug":"meltem-atalay","status":"publish","type":"post","link":"https:\/\/bernakaya.com.tr\/blog\/meltem-atalay\/","title":{"rendered":"Meltem Atalay"},"content":{"rendered":"\n

“ANCAK SEVGIYLE \u00dcRETILEN \u015eARAPLAR D\u0130\u011eERLER\u0130N\u0130N RUHUNU OK\u015eAYAB\u0130L\u0130R …” 
<\/strong><\/p>\n\n\n\n

\u00dcz\u00fcm\u00fcn \u015farapla baslayan ser\u00fcveni y\u00fcz y\u0131lar  degil, bin y\u0131llarca \u00f6ncesine  dayan\u0131yor. \u015earap insan icin daima T\u0131ls\u0131ml\u0131  bir icecek oldu. Cazibesini hi\u00e7 bir zaman yitirmedi…Erkeklerin g\u00f6z\u00fcnde g\u00fczelli\u011fini kaybetmeyen kad\u0131n \u015farap metaforuyla dile getirildi<\/strong>…
Sevgili Meltem ATALAY’  la  \u00fcz\u00fcm\u00fcn \u015faraba olan yolcu\u011funu ve \u015farap’ la ilgili bilmemiz  gereken bir \u00e7ok detay\u0131 sizler i\u00e7in konu\u015ftuk. <\/p>\n\n\n\n

BERNA : Sizi biraz tan\u0131yabilir miyiz ? Ba\u011fc\u0131l\u0131\u011fa Ba\u015flama hikayeniz nas\u0131l?<\/strong><\/p>\n\n\n\n

Prof.Dr.Metin G\u00fcner\u2019in ( kendisi babam olur )1950 y\u0131llar\u0131n da Ankara Dikmen\u2019e ta\u015f\u0131nmas\u0131 ile ba\u015flar hikaye … \u00c7\u00fcnk\u00fc evleri Dikmen \u015earap fabrikas\u0131n\u0131n hemen yan\u0131ndad\u0131r. O d\u00f6nemlerde fabrika sahibi Rusya \u2018dan ka\u00e7an Kazan T\u00fcrk\u2019\u00fc bir aileydi. T\u00fcm \u00e7ocuklu\u011fu bu ailenin \u00e7ocuklar\u0131 ile \u00fcz\u00fcm ba\u011flar\u0131n\u0131n aras\u0131nda ge\u00e7ti. Beraber \u00fcz\u00fcm toplam\u0131\u015f , \u00fcretimleri g\u00f6rm\u00fc\u015f neticede bu havay\u0131 solumu\u015f. 1980 \u2018lerde  \u0130zmir\u2019e ilk geldi\u011finde  hobi olarak tekne ve denizle ilgilenmi\u015f. Sonra 2000 senelerinin  ba\u015flar\u0131nda araziler almaya ba\u015flam\u0131\u015f. Bu ald\u0131\u011f\u0131 arazilerde kendi kendine ne yapmal\u0131y\u0131m diye d\u00fc\u015f\u00fcnm\u00fc\u015f. Ve Urla\u2019n\u0131n  \u015farap \u00fczerine 5000 y\u0131ll\u0131k ge\u00e7mi\u015fini d\u00fc\u015f\u00fcnerek, ba\u011flar kurmaya karar vermi\u015f. Bir taraftan doktorluk mesle\u011fine devam ederken , di\u011fer taraftan nas\u0131l \u015farap yap\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenmeye ba\u015flam\u0131\u015f. Benim bu hobisine el vermem ise 2007 senesiydi. Neden bu hobiyi profesyonelle\u015ftirmiyoruz diyerek \u015faraphane kurma izinleri i\u00e7in ba\u015fvurular\u0131 ba\u015flatt\u0131k. 2010 senesinde t\u00fcm izinler ve \u015faraphanemiz haz\u0131r hale gelmi\u015fti ve ilk rekoltemiz 2011 senesinde piyasaya arz edildi. Karde\u015fim Mert G\u00fcner\u2019in profesyonel i\u015f hayat\u0131n\u0131 b\u0131rakarak bize 2013 kat\u0131ld\u0131. G\u00fcn\u00fcm\u00fczde E\u015fim Emre Atalay kendi i\u015f ve politik hayat\u0131n\u0131n d\u0131\u015f\u0131nda sat\u0131\u015f\/pazarlama ve tan\u0131t\u0131mlar\u0131m\u0131zda bizlere destek  veriyor. Annem sunumlar i\u00e7in Mutfak b\u00f6l\u00fcm\u00fcn\u00fc koordine ediyor. K\u0131sacas\u0131 aile olarak hep birlikte \u00e7al\u0131\u015fmaktay\u0131z.<\/p>\n\n\n\n

\u00dcz\u00fcm\u00fcn \u015faraba olan yolculu\u011funu bize anlat\u0131r m\u0131s\u0131n\u0131z?<\/strong><\/p>\n\n\n\n

\u00dcz\u00fcm\u00fcn iyi bir \u015farap olma hikayesi ba\u011flarda ba\u015flar. Kaliteli \u00fcz\u00fcmler iyi \u015farab\u0131n ilk basama\u011f\u0131d\u0131r. \u00dcz\u00fcm yolculuk sevmez, bu nedenle kendi ba\u011flar\u0131m\u0131zdan kendi \u00fcz\u00fcmlerimizi i\u015flemekteyiz. \u00dcz\u00fcmler topland\u0131ktan sonra  \u015f\u0131ran\u0131n ( \u00fcz\u00fcm suyu )\u015fi\u015feye girinceye kadar , t\u00fcm duyu organlar\u0131n\u0131z\u0131n alarm seviyesinde kontrol\u00fcn\u00fcz\u00fcn alt\u0131nda olmas\u0131 gerekmektedir.  Beyaz ve roze ler i\u00e7in bu s\u00fcre k\u0131sad\u0131r mesela bu sene toplanan beyaz  ve roze \u00fcz\u00fcmleri 2018 y\u0131l\u0131 Nisan\u2019\u0131 gibi piyasaya arz edilecek duruma gelir. Ancak k\u0131rm\u0131z\u0131lar me\u015fe f\u0131\u00e7\u0131larda bekletildikleri i\u00e7in bu s\u00fcreler daha uzundur.<\/p>\n\n\n\n

\u015earap k\u00fclt\u00fcr\u00fc hakk\u0131nda bilmemiz gerekenler neler?<\/strong><\/p>\n\n\n\n

\u015earap k\u00fclt\u00fcr\u00fc engin bir deniz gibidir. Bizler bile bu i\u015flerle yakinen u\u011fra\u015ft\u0131\u011f\u0131m\u0131z halde daha \u00e7ok ba\u015flar\u0131nday\u0131z.  Bu k\u00fclt\u00fcr\u00fc tan\u0131mak i\u00e7in \u00e7ok okumak , gezmek ve tatmak gerekmektedir.<\/p>\n\n\n\n

Bir \u015earab\u0131n kalite kriterleri neler olmal\u0131d\u0131r?<\/strong><\/p>\n\n\n\n

\u201cKaliteli \u015farap pahal\u0131d\u0131r\u201d sadece bizim \u00fclkemizde g\u00f6r\u00fclen bir durumdur. En g\u00fczel \u015farap size g\u00fczel gelendir. <\/p>\n\n\n\n

\u015earap se\u00e7erken ve i\u00e7erken nelere dikkat etmeliyiz?<\/strong><\/p>\n\n\n\n

\u00d6ncelikle \u015farap se\u00e7ebilmeniz i\u00e7in , sevdi\u011finiz \u00fcz\u00fcmlerin \u00e7e\u015fitlerini ve bu \u00fcz\u00fcm \u00e7e\u015fitlerinin hangi b\u00f6lgelerde yeti\u015ftirildi\u011fini \u00f6\u011frenmeniz gerekmektedir. <\/p>\n\n\n\n

Se\u00e7ece\u011finiz yemek \u00e7ok \u00f6nemlidir; \u015farab\u0131n\u0131z ne kadar iyi olursa olsun yan\u0131nda t\u00fcketece\u011finiz yemek  \u015farab\u0131n\u0131z\u0131 rezil de edebilir vezir de edebilir.  Bu konu olduka derindir ; bulundu\u011funuz ortam, o g\u00fcnk\u00fc modunuz hatta o an dinledi\u011finiz m\u00fczik bile \u015farab\u0131n\u0131zdan alaca\u011f\u0131n\u0131z tad\u0131etkilemektedir.<\/p>\n\n\n\n

\u015euanda ka\u00e7 y\u0131ll\u0131k bir ba\u011f evsiniz? Ve hedefiniz nedir?<\/strong><\/p>\n\n\n\n

Biz boutique \u00fcreticiyiz , ilk rekoltemiz 2011 , \u015fuan kapasitemiz 40.000 lt ( yakla\u015f\u0131k 50.000 \u015fi\u015fe ) ama 15000-20000<\/a> \u015fi\u015fe civar\u0131 \u00fcretim yapmaktay\u0131z.  \u015euan i\u00e7in \u00fcretim kapasitemizi art\u0131rmay\u0131 d\u00fc\u015f\u00fcnm\u00fcyoruz.<\/p>\n\n\n\n

Bu sene ba\u011flar\u0131m\u0131z\u0131n i\u00e7in boutique otel ve restoran yat\u0131r\u0131m\u0131na ba\u015flamay\u0131 planlamaktay\u0131z.<\/p>\n\n\n\n

Pazarlama a\u00e7\u0131s\u0131ndan nas\u0131l bir Y\u00f6ntem izliyorsunuz ? Yurt d\u0131\u015f\u0131 ba\u011flant\u0131lar\u0131n\u0131z var m\u0131?<\/strong><\/p>\n\n\n\n

Bildi\u011finiz gibi bizim sekt\u00f6rde her t\u00fcrl\u00fc reklam yasak bu nedenle kulaktan kula\u011fa yay\u0131lmaya \u00e7al\u0131\u015f\u0131yoruz. Yurtd\u0131\u015f\u0131na satan T\u00fcrk \u00fcreticileri   komik fiyatlara ihra\u00e7 ediyorlar, biz bunun yerine \u00e7ok talep g\u00f6rmemize ra\u011fmen kendi \u00dclkemizde t\u00fcketilmesini tercih ediyoruz. T\u00fcrkiye \u00e7\u0131k\u0131\u015f kap\u0131lar\u0131nda setur ( free shop ) i\u015fletmelerinde de \u00fcr\u00fcnlerimiz bulunmaktad\u0131r.<\/p>\n\n\n\n

Sizce \u0130zmir de ve \u00fclke genelinde yeteri kadar tan\u0131n\u0131yor musunuz?<\/strong><\/p>\n\n\n\n

2011 de uygulanmaya ba\u015flanan yeni alkol d\u00fczenlemelerine ra\u011fmen piyasa bir marka yaratmay\u0131 ba\u015fard\u0131k diye d\u00fc\u015f\u00fcn\u00fcyorum. Biz  Boutique \u00fcreticilerin piyasadaki  b\u00fcy\u00fck \u00fcreticilerin haks\u0131z rekabetleri kar\u015f\u0131s\u0131nda , yer  alamaya \u00e7al\u0131\u015fmam\u0131z \u00e7ok zor oluyor.  Ama boutique \u00fcreticiler sayesinde T\u00fcrkiye \u2018de kaliteli \u00fcr\u00fcnler yap\u0131lmaya ba\u015fland\u0131. <\/p>\n\n\n\n

\u00dcretim ve sat\u0131\u015f miktar\u0131 a\u00e7\u0131s\u0131ndan, \u00dclkemizdeki di\u011fer ba\u011flar aras\u0131nda neredesiniz?<\/strong><\/p>\n\n\n\n

Bahsetti\u011fim gibi biz boutique \u00fcreticiyiz. 60 d\u00f6n\u00fcm ba\u011f\u0131m\u0131z var , T\u00fcrkiye\u2019de k\u0131yas yaparsan\u0131z devede kulak ama d\u00fcnyaca \u00fcnl\u00fc \u015eato Romano Conti \u2018in    10000 euro dan ba\u015flayan\u00fcr\u00fcnleri sadece 10 d\u00f6n\u00fcml\u00fck araziden yap\u0131l\u0131yor. Yani miktarlar\u0131 \u00f6nemi de\u011fil. \u00d6nemli olan \u00fcr\u00fcn\u00fcn kalitesidir.<\/p>\n\n\n\n

Uluslar aras\u0131 \u015farapla ilgili olarak a\u011flara ve ya gruplara \u00fcye misiniz ? Uluslar aras\u0131 Yar\u0131\u015fmalara kat\u0131l\u0131yor musunuz ?Dereceniz var m\u0131?<\/strong><\/p>\n\n\n\n

Yar\u0131\u015fmalar kat\u0131lm\u0131yoruz. \u0130hracat yapmay\u0131 d\u00fc\u015f\u00fcnmedi\u011fimiz i\u00e7in gerekli g\u00f6rmedik. Zaten yar\u0131\u015fmalar bakt\u0131\u011f\u0131n\u0131z zaman b\u00fct\u00fcn b\u00fcy\u00fck \u00fcreticiler ilk s\u0131ralar\u0131 kap\u0131yorlar, \u00e7ok ger\u00e7ek\u00e7i de\u011ferlendirme  yap\u0131ld\u0131\u011f\u0131na inanm\u0131yorum.  <\/p>\n\n\n\n

\u00dclkede \u015farap K\u00fclt\u00fcr\u00fcn\u00fcn ve ba\u011fc\u0131l\u0131\u011f\u0131n  geli\u015fmesi i\u00e7in neler yapmak gerekiyor? <\/strong><\/p>\n\n\n\n

Okumak  ve e\u011fitmek gerekiyor. Ancak turizm okullar\u0131nda bile kokteyl haz\u0131rlama derslerinin kald\u0131r\u0131ld\u0131\u011f\u0131 bir ortamda bu \u00e7abalar\u0131n bireysel yap\u0131lmas\u0131 gerekmektedir.<\/p>\n\n\n\n

 \u015earap ve ba\u011fc\u0131l\u0131k \u00fczerine e\u011fitimler, workshoplar vermeyi d\u00fc\u015f\u00fcn\u00fcr m\u00fcs\u00fcn\u00fcz ? Bu e\u011fitimlerin katk\u0131lar\u0131 her iki tarafa da  neler olur?<\/strong><\/p>\n\n\n\n

Alkol d\u00fczenlemeleri nedeniyle  bu e\u011fitimler kald\u0131r\u0131ld\u0131, bizler \u015fahsen bu tip e\u011fitimleri yurt d\u0131\u015f\u0131nda alabilmekteyiz. Kendi yerimizde ( \u015eato Inn ) sunumlar\u0131m\u0131z\u0131n yan\u0131 s\u0131ra bu k\u00fclt\u00fcrle ilgili bilgi payla\u015f\u0131mlar\u0131 yapmaktay\u0131z.<\/p>\n\n\n\n

\u00dclkemizde hen\u00fcz \u015farap d\u00fcnya \u00fclkelerine k\u0131yasla   ba\u015flang\u0131\u00e7 a\u015famas\u0131nda .  Ne kadar \u00e7ok \u00f6\u011frenilirse , talep o kadar artar. Rak\u0131 \/ bal\u0131k tan kurtulmal\u0131y\u0131z.<\/p>\n\n\n\n

Son olarak; \u015earap evi sahibi olmak, ba\u011fc\u0131l\u0131kla u\u011fra\u015fmak \u00e7ok s\u0131ra d\u0131\u015f\u0131 … B\u00f6yle bir sorumluluk almak isteyen insanlara \u00d6nerileriniz var m\u0131 ? Nerden ba\u015flamal\u0131 insanlar?<\/strong><\/p>\n\n\n\n

Mute\u015fem keyifli  bir o kadar da zor bir i\u015f. Fiziksel zorluklar\u0131 nedeni ile emeklilikte yap\u0131lacak bir i\u015f de\u011fil. Kesinlikle \u0130talyan\u2019lar\u0131n dedi\u011fi gibi aile i\u015fi. Topraktan ba\u015flamalar\u0131 gerekmektedir.  <\/p>\n\n\n\n

Bu i\u015fi yapabilmeleri i\u00e7in ruhunuzda \u00e7\u0131lg\u0131nl\u0131k.<\/strong><\/p>\n\n\n\n

T\u0131rnaklar\u0131n\u0131z\u0131n aras\u0131nda toprak, elbiselerinizde terinizin tuzu,<\/strong><\/p>\n\n\n\n

\u015farab\u0131n\u0131z\u0131 yudumlarken bedeninizde yorgunluk ve kalbinizde huzur olmas\u0131 <\/strong>gerekir .<\/strong><\/p>\n\n\n\n

Ancak sevgiyle \u00fcretilen \u015faraplar , di\u011ferlerinin ruhunu ok\u015fayabilir.<\/strong><\/p>\n\n\n\n

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    “ANCAK SEVGIYLE \u00dcRETILEN \u015eARAPLAR D\u0130\u011eERLER\u0130N\u0130N RUHUNU OK\u015eAYAB\u0130L\u0130R …”  \u00dcz\u00fcm\u00fcn \u015farapla baslayan ser\u00fcveni y\u00fcz y\u0131lar  degil, bin y\u0131llarca \u00f6ncesine  dayan\u0131yor. \u015earap insan icin daima T\u0131ls\u0131ml\u0131  bir […]<\/p>\n","protected":false},"author":1,"featured_media":163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roportaj-arsivi"],"_links":{"self":[{"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":2,"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":178,"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions\/178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bernakaya.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}